对目前的青少年来讲，上个网下载个东西就和打开电视一样简单，永远在线好像已经成为他们的生活正常状态。他们不止是数码世代的买家，更成为数字文化的创造者。
Generation D refers to the generation that has grown up with and is completely at home with digital devices and digital culture.
D世代指的是随着着数字装备和数字文化成长起来的一代，他们对数字装备很精通。
Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to bake or turning on the TV.
现在的孩子和青少年已经把数字文化融入他们的生活。对他们的大部分来讲，用网络、玩视频游戏、把音乐下载到iPod、或者用手机同时办几件事就和按下烤箱开关或者打开电视一样简单。
We are no longer talking about Generation X or Y, but Generation D, the digital generation.
现在大家不再讨论X世代或者Y世代，而是D世代，也就是数字世代。
The media has pictured the so-called digital generation in contradictory1 ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing2. This reflects our ambivalent3 attitude toward both youth and technology.
媒体笔下的所谓数字世代是矛盾的：他们是勇敢的先行者，也是无辜的牺牲者；是数字文化积极的创造者，也是数据化营销的被动目的。这反映出大家对年轻人和科技的矛盾态度。
