愈加多的买家选择购买二手衣物，他们觉得如此做更环保。这种购物习惯的改变也在迫使时髦行业发生改变。
The destructive impact of fast fashion on the environment is widely documented. So how can we, as consumers, reduce our fashion footprint? One obvious answer is to buy less. Another is to buy clothes that have been more sustainably made, using organic and recycled materials. Hiring clothes is another way to get new pieces for our wardrobe. But buying second-hand1 may be the simplest solution and a trend that is growing fast.
According to the Boston Consulting Group, second-hand clothes are projected to make up 27 per cent of customers wardrobes by 2023. By 2030, the second-hand clothing market is projected to be twice the size of fast fashion, according to a global report by Thredup and GlobalData. So, it seems, the next ten years will see the resale market grow fast, and this is in part because we now have more options than simply buying from charity shops and jumble2 sales. online sites are making it easier to both buy and sell pre-loved items.
It also helps that the perception of pre-loved clothing has changed. Dr Amna Khan, senior lecturer in consumer behaviours and retail3 at Manchester Metropolitan4 University, said its now become trendy to wear second-hand and its no longer a case of only buying it if you cant afford anything else. The changing values of shoppers is even being seen in celebrity5 culture, with television personalities6, such as contestants7 on the popular UK TV show Love Island, promoting second-hand clothing.
Not everyone is convinced that these changes in shopping habits will do enough to reduce our fashion footprint. The charity Wrap tells people to repair and revamp clothes they already have in their wardrobe before buying new ones, even if they are second-hand. But its clear that some consumers now want to consume less and make more environmentally friendly choices when they do buy. The fashion industry is therefore having to change, and the second-hand market is the star of the show.
